Probably no business reality in nascent and united Italy managed to bound its image so indissolubly with the productive sector in which it operated, as Cartiere Paolo Pigna located in Alzano Lombardo, in Bergamo province, did.
Before the birth of advertisement and before the beginning of modern forms of advertising, Pigna’s exercise books managed to enter in generations of students’ imagination, becoming much more than a simple support to educational activities and to school furnishing. Pigna’s exercise books, with their different sizes and the illustrated and colourful covers, have represented and continue to represent an almost essential object in everyday life of pupils, students and workers.
Seems appropriate to underline how Cartiere Paolo Pigna, since the beginning, has linked its name to the industrial context of Seriana Valley in Bergamo, giving work and prosperity to the area.
LOOK AT PIGNA’S HISTORY THROUGH ITS COVERS